Let’s Get People Gossiping About Your Brand
Welcome to the new gossip column! We haven’t been motivated to keep up with blogging, so we thought we’d spill some tea instead. Nothing quite as hot as Oprah’s recent royal interview, but rather we thought we’d let you all in on something we’ve recently realized: it's scary to put a price tag on your own work. It’s scary because you put yourself out there for someone to say, “That seems expensive.” Which can translate internally as self-doubt creeps up to, “Is she worth it?”
So let’s talk specifically about worth when it comes to Branding. People are always going to (and should!) ask if they’re getting a good value. What we’ve come to learn is the reason most clients don’t know is because there is a huge price spread in what graphic designers will charge. There’s a reason the phrase “you get what you pay for'' is still making the rounds. So let’s shed some light on all that behind-the-scenes work CWD does (and hate to break it to you, not every designer does) to make yours a successful brand.
That initial meeting: the one where we either sit down together or discuss over the phone everything you love about, despise and hope for your business? That’s us taking the time to make sure we understand your needs and wants, getting as much history on your brand as possible, to give you the best possible final product.
Check out the competition: We’ll spend hours researching and conceptualizing. This one is so important not only helping your brand stand apart from the rest, but helping you avoid headaches and hassle when that cheaper logo ends up being plagiarized copy or obvious and boring.
Versions and files galore: okay maybe not galore, but your logo should be finalized and packaged in a variety of file types and colors. We’ll set you up with a logo for virtually any application, sometimes that even means for virtual spaces and applications.
Are you satisfied: We are working towards your satisfaction, not the speed at which we can move away from this project and onto the next. Do you want to see a different color? Or maybe you just found something new that has to be part of the mood board? We have multiple revisions built in to allow for these ideas. But ultimately, we want you to be happy! Because the longer you use that logo, the longer the work is out there and hopefully you’re happy to make a referral! That means the world to small-business owners like Courtney, and worth the little things to get your job done right.
Designer and author Nela Dunato has a brilliant article dedicated to this topic: Logo Pricing Difference. We think her analogies really hit home. But we’ll leave you with this line, “How can the same thing (a logo) cost $5 and $5 million? That’s the point—it’s not the same thing.” CWD never just does the same thing as everyone else, and that’s why you’re sure to get great value out of your Branding investment with Courtney Winet Design.